Does your brand feel “invisible?”
You didn’t start a business to become invisible
Your website may be quietly costing you customers. You know exactly what you do, but your copy and content don’t say it the way your ideal client needs to hear it. Maybe you built your site on a popular template that looks fine on the surface—until you look under the hood.
Most entrepreneurs and small business owners are managing two blind spots at once: the copy and content that represent them, and the website that houses them. Get either one wrong, and the other one can’t save you. Branding Happy Hour was built to fix both in the same room monthly.
Consider this your standing happy hour for business growth.
Branding Happy Hour is a live, online group mastermind for entrepreneurs and small business owners who are ready to be seen, heard, and found — without paying a fortune for it. Each month, you’ll join other professionals for a focused hour built around two things every business needs and few get right: a brand voice that actually converts, and a website built to hold it up.
- Live, 60-minute sessions
- Co-hosted by two specialists — one in voice & visibility, one in web & SEO — so you get both sides of the equation in a single sitting
- Can’t make it live? Email your question ahead of time, and we’ll cover it on the call
- Every session is recorded — audio, video, and chat — and delivered to you the next day
- An ask-anything room — not a webinar you mute and multitask through
Meet Your Hosts
Sher DeVaughn—Speaking with Sher
Brand Voice, Messaging & Copywriting Strategist
Sher is a brand voice and messaging strategist who has turned three #1- radio shows, successful sales careers, and copywriting savvy into helping entrepreneurs and small business owners find the words that make people listen. Her customized strategy work has shaped brand voices for clients ranging from small business owners to celebrity talent, including AJ McLean of the Backstreet Boys. Through her company, Speaking with Sher, she teaches business owners how to take their voice from invisible to INVINCIBLE, turning scattered messaging into copy and content that actually converts. She’s a branding coach, professional speaker, voiceover artist, and media trainer.
In every session, Sher answers questions regarding: visibility without paid ads, influence vs. impact, connecting without “pitch-slapping,” speaking your ideal client’s language, and writing content that ranks — without sounding like a robot wrote it.
Scott Miller —Castlewood Web & Brand Systems
Marketing, Design & Web Strategist
Scott is the founder of Castlewood Web & Brand Systems, where he builds strategic, scalable websites for growing businesses. Before Castlewood, Scott handled web design and development for companies as varied as Boeing, Nelnet, and Wholefoods, at one point being called a “savant”—experience he now brings directly to entrepreneurs and small businesses that don’t have a corporate IT department behind them. With decades in marketing, design, and web strategy, Scott specializes in finding the compliance gaps, SEO opportunities, and structural weak points most business owners don’t know to look for—until those gaps start costing them customers.
In every session, Scott answers questions regarding: website compliance, ranking higher on Google without paying for it, the website basics most owners are missing, why popular DIY templates can quietly undermine an entire site, and how to turn a website traffic jam into traffic flow.
Real topics. Real People.
You decide what gets discussed.
Each session dives into the topics you bring to the table — so every call gives you something to apply to your specific brand voice and your website. Here’s the kind of ground we cover:
| Brand Voice, Copywriting & Visibility — with Sher | Website & SEO Foundations — with Scott |
| How to get seen without spending a dime on ads | Website compliance — what you’re required to have (and probably don’t) |
| Influence vs. impact — and why only one actually builds a business | How to rank higher on Google without paying for it |
| How to connect and convert without “pitch-slapping” your contacts | Website basics you didn’t know you were missing |
| Speaking your ideal client’s language — the right words, at the right time, in the right place | Why that popular DIY template might be building your business on a house of cards |
| Writing for SEO/GEO that still sounds like a human wrote it — what you’re saying may not be what you think you’re saying | Turning your website’s traffic jam into traffic flow |
Two ways to pull up a seat.
Branding Happy Hour has two membership tiers, so you can choose the level of access — and attention — that fits where your business is right now.
| Free Group Q&A | VIP Roundtable | |
| Live access to every session | Yes (once a month) | Yes (twice a month) |
| Full replay next day (audio, video & chat) | Yes | Yes |
| Email your questions ahead if you can’t attend live | Yes | Yes |
| Group size | Open | Capped at 10 members |
| Depth of attention per question | Shared with the full group | Priority — built for real, individual follow-through and attention |
| Investment | $0 | $197/monthly introductory offer before launch. $297/monthly for registrations after launch. |
Free Q&A provides everything you need. Just show up, learn, and apply it — live access to every call, the full replay (audio, video, and chat) the next day, and the ability to email your questions ahead of time if you can’t make it live. No catch, no expiration.
VIP Roundtable is capped at 10 members — on purpose. With a room this small, your questions don’t get lost in a chat window; they get answered, in depth, on the call. If you’ve got a specific brand voice problem or a website issue that needs more than a passing mention, this is the room built to actually solve it.
Your seat’s waiting.
Two ways to join; one goal either way. However you show up, you’ll walk away every other Thursday with something you can actually use — not just something you liked.
Questions? Answers.
The Free Group Q&A meets via Zoom 3rd Thursday at 1:30MT/2:30CT.
The VIP Roundtable meets via Zoom 1st and 3rd Thursdays at 4:00MT/5:00CT.
A webinar talks at you. Branding Happy Hour is a live, small-group conversation — you can ask questions, hear other business owners’ questions, and get direct answers from both hosts on the call.
Email your question ahead of time, and we’ll answer it during the session. Every call is recorded — audio, video, and chat — and sent to you the next day, so you never miss the content.
No. Whether you’re starting from scratch, fixing an existing site, or building your first content strategy, the sessions are built to meet you where you are.
No. Branding Happy Hour is built for entrepreneurs and small business owners across industries — the brand voice and website principles we cover apply no matter what you sell.
Both tiers get live access, the next-day replay (audio, video, and chat), and the ability to submit questions in advance. The paid tier, VIP Roundtable, is capped at 10 members, so your specific questions get real, in-depth attention on every call.
So it stays a mastermind and not a crowd. With 10 members, there’s enough time on every call to actually work through your specific brand voice or website issue — not just hear general advice.
Email your question before the session (details sent after you join), and we’ll address it on the call, whether or not you’re there live.
Both. Each session covers core topics from members and live Q&A where questions — including yours — get answered directly.
For Roundtable members, replays are available for the current membership period. Free Access level recordings are available indefinitely.
Yes — you can join for free now and move to Roundtable whenever a seat becomes available. Because it’s capped at 10, we recommend joining the waitlist early if you know you want in.